Busting the Gen Z myths; what food and drink brands really need to know to grow!
Gen Z are the healthiest, most environmentally-friendly generation the world has ever seen, and have grown up with a mistrust of big brands over small. Right? This is the narrative spread by much of the media and a few vocal digital Gen Z advocates. However, a closer inspection of the data shows these are myths and brands which take them too literally will struggle to grow!
Join us in Bord Bia on the 24th of May to understand the dynamics at play when it comes to Gen Z and where the future opportunities lie for the Irish food and drinks industry!
Key Speakers
Jonny Forsyth, Director & Client Advisor, Mintel Global Market Intelligence Agency
Experienced food and drink guru, Jonny Forsyth, looks at what Gen Z really prioritise from food and drink brands, and how this understanding can drive growth for your business.
Alan McQuaid, Head of Content, Boys + Girls
With over a decade of experience in creating content both brand and agency-side, Alan McQuaid looks at the key principles of creating content to captivate a Gen-Z audience.
Caoimhe Henderson, Senior Brand Manager, Flavoured Alcohol Beverages, Heineken
Mary Sheahan, Research and Insight Director, MCCP, The Independent Strategy Agency
Senior Brand Manager with 10 years’ experience in AlcBev industry in Ireland & The Americas, Caoimhe Henderson & Mary Sheahan, Research and Insight Director at MCCP, discuss how Orchard Thieves set out to decode Gen Z consumers and identify strategic insights to connect with a new youth generation.