Engaging with US Brokers and Creating a Winning Plan

Join us for the sixth instalment of our webinar series focusing on the US grocery market and the key partners in the supply chain.

This webinar will focus on broker partners in the US grocery market. Brokers offer both retail and distributor services and can be your eyes and ears on the ground. Identifying the right broker partner is important and should be treated as a partnership to achieve success. This webinar will include:

• What Brokers Do
• What Defines a Great Broker Team
• Vetting the Team
• Setting Goals and Expectations
• The Cost of Engagement
• What Do Agreements Look Like
• The Onboarding Process
• The Ongoing Review Process

We will be joined by Bob Burke of Natural Products Consulting and Rob Leichman of The Lyric Group.

As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in growth strategies, writing sales and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management and assistance around M&A, due diligence, and venture strategy groups.

Rob has been in the food and beverage industry for over thirty years. The Lyric Group, which he founded in 2008, provides consultative services to both emerging and established brands in the specialty food and beverage space. Rob works with pre-revenue brands to develop effective go-to-market strategies, assists established brands to navigate retailer, distributor, co-packer, and designer relationships, and helps multinationals tap into growing domestic consumer trends.

Please register for this event through the Microsoft Teams link here.