Engaging with US retail distributors and creating a winning plan

Join us for the fourth installment of our webinar series focusing on the US grocery market and the key partners in the supply chain.
This webinar will focus on distributor partners in the US grocery market. Once you have identified your target retailer or achieved a listing, you will need to understand how to bring your product to retail.  Distributors play a pivotal role in bridging the gap between producers and consumers. They not only transport goods but also shape demand, help in marketing and provide programmes to drive sales velocity. Partnering with the right distribution partner is crucial to your success in the US market. This webinar will include:

-    Distributor Margin Expectations
-    Securing Placement 
-    The Cost of Engagement
-    The Onboarding Process
-    Deductions / Chargebacks
-    Understanding Agreements 

We will be joined by Bob Burke of Natural Products Consulting and Rob Leichman of The Lyric Group. 

As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in growth strategies, writing sales and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management, assistance around M&A, due diligence, and venture strategy groups. 

Rob has been in the food and beverage industry for over thirty years. The Lyric Group, which he founded in 2008, provides consultative services to both emerging and established brands in the specialty food and beverage space. Rob works with pre-revenue brands to develop effective go-to-market strategies, assists established brands to navigate retailer, distributor, co-packer, and designer relationships, and helps multinationals tap into growing domestic consumer trends.

Please join via the Microsoft Teams link here.