Navigating B2B Digital Marketplaces: A Spotlight on Alibaba.com

Navigating B2B Digital Marketplaces: A Spotlight on the Global Platform, Alibaba.com

B2B digital marketplaces are experiencing rapid growth, offering suppliers the chance to gain international exposure for their products. This trend presents a unique opportunity for Irish food and drink companies to identify, connect with, and ultimately sell to digitally savvy buyers seeking new offerings. Presented by Think Digital, Bord Bia’s Digital Marketing support program, this webinar will focus on Alibaba.com, a prominent B2B platform for global e-commerce with 47 million active buyers in roughly 200 countries.

This webinar will cover:

• Definition and role of B2B digital marketplaces.
• The potential advantages for Irish Food and Drink companies.
• Overview of Alibaba.com, including:
  • Platform features and functionality.
  • Popular search categories.
  • How does it work?
  • Strategies for achieving success on the platform.

Following the webinar, attendees considering Alibaba.com as a viable sales channel will have the opportunity for confidential one-to-one support sessions with Alibaba, facilitated by Bord Bia, to explore the demand relevant to their product range.