US Grocery Market: Engaging with Retail Buyers and Creating a Winning Plan
Join us for the second instalment of our webinar series focusing on the US grocery market and key partners in the supply chain.
This webinar will focus on understanding the role of a retail buyer and creating a winning plan in the US grocery market. Building a positive relationship with retail buyers is crucial to your long-term success. Retail buyers are busy and are often responsible for multiple categories. This webinar will include:
- Best practice to win in Retail
- Understanding Category Buyers Job and Needs
- Retail Buyers KPIs
- Margin Expectations Per Channel
- Trade Spend & Retailer Expectations
- Importance of SKU Rationalization
We will be joined by Bob Burke of Natural Products Consulting and Rob Leichman of The Lyric Group.
As a consultant since 1998, Bob Burke provides assistance in bringing natural, organic and specialty products to market across most classes of trade. This includes work in growth strategies, writing sales and business plans, budgeting, pricing, building distribution, broker selection and management, organizational development, strategic options, financing, branding, trade spending management and assistance around M&A, due diligence, and venture strategy groups.
Rob has been in the food and beverage industry for over thirty years. The Lyric Group, which he founded in 2008, provides consultative services to both emerging and established brands in the specialty food and beverage space. Rob works with pre-revenue brands to develop effective go-to-market strategies, assists established brands to navigate retailer, distributor, co-packer, and designer relationships, and helps multinationals tap into growing domestic consumer trends.
Please click here to register for the webinar, which will take place on the MS Teams Virtual Events platform.