Trading with the US

For Irish business export queries on US tariffs, please login to My Bord Bia and contact your Sector Manager.

The global trading environment has changed, bringing real challenges to Ireland's food, drink and horticulture sector. Disrupted trade flows and added pressure on key relationships make it harder to plan with confidence. Bord Bia is here to support you through this uncertainty and help you protect and grow your business. 

Our resources are designed to guide you in these difficult times. From tailored advice and activation assistance, to strategic marketing and market diversification, we are here to help spark greater client engagement with the marketplace. As the global situation develops, our extensive network and expertise remain available to Irish food, drink and horticulture businesses.  

In discussion with both the Government and industry stakeholders, Bord Bia continues to reinforce the importance of immediate, collaborative and targeted support to ease the worst effects of these tariffs. We are ready and waiting to help you and your business navigate this complex landscape. 

Navigating the Changes

It's essential that you think about your business processes for supplying the US, as well as your commercial model. If you have not already, ensure you:

• Engage with your partners: from customers to intermediaries and agents, it's crucial to foster open and clear communication.
• Understand the implications across your supply chain: in particular, consider your cash flow, pricing strategy and stock management plans.
• Understand your contractual obligations and that of your partners.
• Reflect on your market and customer activation plans and whether these should be dialled up or down in the coming year.
• Keep an eye on wider global impacts and knock-on implications for costs and competition.
• Assess your commercial marketing strategy: does your 'where to play' and 'how to win' need to adapt?