The Marketing Leadership Masterclass
The Marketing Leadership Masterclass is a world class leadership programme made up of bitesize modules spread over 12 weeks, with participants learning how to win over stakeholders, mobilise colleagues and customers and lead empowered teams.
The aim of the programme is to make growth actually happen.
Introductory webinar to the Brand Forum Marketing Leadership Programme recording
Get a taste of what the Brand Forum Marketing Leadership Programme entails ahead of its kick-off on March 31st, 2025.

Our partners
Thomas Barta:
Thomas is the Managing Director of the Marketing Leadership Institute. He is a former senior marketer, turned partner of McKinsey. Thomas is an organisational psychologist and conducts research at the intersection of business growth and leadership, including the world’s largest study – with over 68,000 assessments – on what makes for an impactful marketing officer.
Syl Saller:
Syl Saller CBE, the former Diageo Chief Marketing and Innovation Officer and Marketing Society President. She sits on the board of the Marketing Academy and is an Executive Coach for their Fellowship program. Syl is regarded as one of the foremost marketing leaders globally of recent decades.

Testimonials
"At Kepak our senior marketing, insight and innovation leaders have all take The Marketing Leadership Masterclass. The results have been a game changer in developing their ability to make a significant impact on the business."
- Adrian Lawlor, Kepak Group Chief Marketing Officer
Read Adrian's full testimonial here and for further testimonials please see below.
More about the Marketing Leadership Masterclass
- Learning modules, seeded over 12 weeks, covering all aspects of marketing leadership.
- 30+ videos, over 100 questions to trigger your thinking, links to articles and talks.
- Access to mentors.
- Access to the 24/7 discussion board where you can ask questions and liaise with others
- Interactive live Q&A sessions
- 100 days of access to the collaboration platform
- Access to the Marketing Leadership Masterclass Alumni network
- Engaging weekly lectures across 12 weeks, with bite- size videos, programme exercises and readings.
- 24/7: Interaction with peers and a dedicated mentor.
- Questions, exchange and advice.
- Phased across a 12 week period
- By dedicating just 10 minutes a day, participants can significantly enhance their marketing leadership skills.
- The Marketing Leadership Masterclass is tailored for busy schedules, offering short and convenient modules. While some may choose to spend 3-4 hours weekly, investing just 10 minutes a day allows participants to fully engage with all lessons and peer discussions.
- Our suggestion for participants is straightforward: Each week, watch one lecture, ask two questions, and answer three from peers. Simple, yet this approach has proven to significantly elevate participant skills.
- Sign up by: Friday the 14th of March 2025
- Start date: Monday the 1st of April 2025.
Cost per participant is €750 + Vat.
* This cost includes Brand Forum co-investment.
- Network and build connections through the shared learning and conversations with other participants.
- Dive into real-business growth challenges and upskill in these areas.
- Participants come together 24/7 with fellow students. On a dedicated discussion platform, people solve challenges and help others. Everbody is a part of real-time peer learning.
"I have thoroughly enjoyed the course. The lyout of modules and lectures is clear and focused and I found that not only were you kearning the tools of leadership it enbaled you to learn about yourself and how to adapt your ways of working to become more effective. Coupled with this was the interaction with peers which I found very beneficial as experiences and best practices could be (and were) shared."
- Sharon Whelan, Birds Eye (Nomad Foods), UK
"I have absoloutely loved the Marketing Leadership Masterclass! These sort of things can always be a bit difficult to get your head round, and I have to admit I did approach it with some nerves - I really had nothing to worry about. The structure of the course is really easy to digest and enables you to apply it to your own job/company/team. I would thorughly recommend, I have learnt so much."
- Adam Deal, Costa Coffee
"I loved every minute and I'm applying my learnings day to day"
- Diana Simon-Bruns, Asahi, The Netherlands
"If you are looking for a course which is inspirational, packed with useful tools and very informative the Marketing Leadership Masterclass is for you! It's the most flexible and fun course I have ever completed, bite-size lectures, power journal to record your thoughs and a few challenges thrown in the mix. The best part though is I have made some fantastic connections with like-minded people. Thank you Thomas and Syl. This is a course I will never forget!"
- Louise Grace, Nomad Foods, UK
"A fantastic course that focusses on you as a leader. Great format with bite-size lectures, concrete examples and tools that you can put into practice from the start. A valuable experience that I know has already enabled me to be a stronger and more effective change leader."
- Rebecca Spellman, Muller
Expression of Interest
*Registration for this event is now closed. For more information please contact:
- Niamh MacHale (niamh.machale@bordbia.ie)
- Rachel Winters (rachel.winters@bordbia.ie)
Please fill out the form to register your interest for the Bord Bia Marketing Leadership Masterclass.
* This programme is only available to Origin Green verified clients, registration for the programme can be revoked by the event organiser if you are not an Origin Green verified client.