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While last week our #behaviouralindicators focused on behavioural science and shopping behaviours, this week looked at behavioural science and food consumption. We have explored a range of topics helping us understand our current consumption habits, looking at mood foods, the world of children and food in covid 19, our attitudes towards managing our food waste, behaviours at home and our relationship with food delivery.
We have faced challenges before, but never as big as this current one. If we have spent years looking at new consumers and lifestyle trends- macro forces, needs and priorities in a fast moving world-, now being ahead of them becomes more relevant than ever.
The impact of the Covid-19 pandemic on daily life and business operations is far reaching and on a scale not experienced since times of war. While finding solutions to supply chain and the many business challenges have rightly taken precedent over the past few weeks, strong, relevant and continued communications from brands is paramount.
