Cecilia Ruiz, Manager Spain and Portugal, Bord Bia - The Irish Food Board
We have faced challenges before, but never as big as this current one. If we have spent years looking at new consumers and lifestyle trends- macro forces, needs and priorities in a fast moving world-, now being ahead of them becomes more relevant than ever.
Source: Bord Bia based on LLYC Consultants - Consumer Engagement Department article
But according to Kantar, Financial concerns are #1 worry
In this context I refer you to a great article by my colleague Estelle Alley on Customer Centricity in the Supply Chain, as this is more necessary today than ever. We are witnessing how segmented and flexible supply chains in partnership with our clients and selecting and adapting our products and services have become forced by the circumstances.
We need to be the “chosen” supplier in an unprecedented competitive and nationalist world. It´s now when we have to show we care, show solidarity, integrity and reinforce our partnerships overseas. These relationships together with our USPs should allow us to develop a joint business plan and strategy with our key partners:
In this context, Bord Bia has put together a Covid Response Marketing Support Package widening its marketing grants. Last but not least companies should look at financial support, payment terms and credit conditions and the changes in insolvency legislation in the countries they are working with.
Sources:
Bord Bia Consumer Lifestyle Trends - https://www.bordbiaconsumerlifestyletrends.ie/macroforces/
Bord Bia Insights
LLYC Consultants - Consumer Engagement Department
The Institute of Grocery Distribution - www.igd.com
Kantar Covid-19 Barometer
LinkedIn Ramón y Cajal Abogados