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The consumer trend of buying local continues to see growth. A report carried out by Bord Bia in 2017 looked at gaining a greater understanding of consumer attitudes towards Local Food and three years later many of those key findings are more relevant than ever. Gaining insight into consumer attitudes towards buying local provides producers a greater opportunity to tailor their product offering and target these consumers.
Due to Africa’s extremely youthful population structure, limited testing capacity and supposed climatic differences, the number of African positive COVID-19 cases is significantly less than those in other parts of the world. However governments are still adopting Northern Hemisphere virus confinement measures and movement restrictions has led to swathes of the continent’s economy have either been brought to a halt or significantly impaired. This has an undeniable influence on consumer behaviour and purchasing power.
“The most accurate way to estimate the world's population is by counting all the podcasts and dividing that number by three”. It’s an old one but like all good jokes there is an kernel of truth in here. It’s hard to move these days without tripping over a new podcast. In the fifteen years since Apple first made podcasts available on iTunes the medium has well and truly become mainstream. Of course this success brings its own problems, chief amongst them being the challenge of sifting through the mountains of choice to find the podcasts worth spending your precious spare time on. For every RadioLab or Song Exploder there are industrial quantities of Z-list options also vying for your attention. Where to start?
After a year where the African Swine Fever (ASF) epidemic caused unprecedented changes to the global meat landscape. The unfolding of the Covid-19 pandemic has added an additional layer of complexity in response to the sudden change in global consumer behaviour. In particular, the foodservice channel has almost ground to a halt as a result of several ‘national lockdowns’ across the globe.
This food alert will review the top 10 dairy trends as taken from a recent Innova webinar, which discussed their consumer survey findings and applied them to innovations within the dairy industry. It will also compare them to Bord Bia’s consumer lifestyle trends, and finally look at new opportunities that can be taken by Irish dairy companies.
While last week our #behaviouralindicators focused on behavioural science and shopping behaviours, this week looked at behavioural science and food consumption. We have explored a range of topics helping us understand our current consumption habits, looking at mood foods, the world of children and food in covid 19, our attitudes towards managing our food waste, behaviours at home and our relationship with food delivery.
We have faced challenges before, but never as big as this current one. If we have spent years looking at new consumers and lifestyle trends- macro forces, needs and priorities in a fast moving world-, now being ahead of them becomes more relevant than ever.
The impact of the Covid-19 pandemic on daily life and business operations is far reaching and on a scale not experienced since times of war. While finding solutions to supply chain and the many business challenges have rightly taken precedent over the past few weeks, strong, relevant and continued communications from brands is paramount.
Maintaining good communication both internally and externally -with customers, suppliers, consumers and other stakeholders across the supply chain- is always important for a successful business. But, in our current turbulent reality, it becomes even more important to maintain such relationships. Below we focus specifically on how to deepen the relationship between company and consumer during the Covid-19 crisis.
In the midst of a global pandemic, the topic of health and wellness seems to be at the forefront of discussion. Consumers around the world are in search of remedies to help improve their overall health and are paying particular attention to products that offer extra support for their immune systems.
Even at the end of this lockdown, the situation in Italy and in the rest of the world will not be the same, at least not for a while. This pandemic will surely lead to significant changes for the whole food industry: from food production and supply to logistics and sales strategies across the world.
UK Economy Outlook & Lockdown We are currently four weeks into the UK lockdown and are set for another three weeks to 7 May, the UK government announced on 16 April 2020 . The entire Food and Drink sector has seen a combination of a significant shock to demand and a shock to supply.
Asia was the first region to face the Coronavirus (COVID-19) after the first cases were announced from Wuhan – China in December 2019. Those countries' governments have applied social distancing measures and enforcement, including school closures and lockdowns, to stop spreading the virus.
As described in an earlier Bord Bia Food alert in March 2019, the appearance of Nutriscores on product is further impacted by food scoring apps which allow French consumers to have a nutritional appreciation of a product using hand held apps that go beyond the simple A to D nutricore.
Bord Bia has received funding from the European Commission to implement a €3.8 million campaign promoting pork and poultry in China and Mexico over the next three years (2020 – 2023). The campaign, titled EU Pork and Poultry: Excellence in Quality Assurance & Food Safety, aims to build awareness of our quality assurance and food safety credentials in key export markets.
With over 3.5 billion people now in lockdown, many new behaviours are being forced on us, experimented with and are bringing new learnings for businesses worldwide. Understanding consumer behaviour is a critical part of enabling businesses to plan ahead appropriately and to move forward with confidence post Covid 19.
In the last number of years, the non-dairy milk industry has boomed, with projections of the global non dairy milk industry to reach a value of $38 Billion by 2024. (Market Watch, 2020) In the US, dairy is starting to adapt and the industry is beginning to see various variations of milk on the shelves.
Before thinking about what you want to say to your customers, you need to understand them. Customer understanding can be overlooked by even the largest suppliers as they default to a communication update or pitch that is all about them, who they are and what they do. However, by stepping back and starting from a position of understanding and insight, that same supplier can present their business more powerfully as a solution to the customer’s pain points.
Italy is now into the third week of lockdown with at least two more weeks to go. April 12th is the new date for the lifting of lockdown but few expect business, particularly the severely hit foodservice sector to resume normal business before May at the earliest.
Amidst a changing world, with various health and wellness trends being considered by businesses and consumers alike, one trend in particular has been emerging. Mood boosting food and drink has become increasingly more in-demand.
As part of our client focussed response to this crisis, Bord Bia is organising a series of podcasts and webinars for our clients to inform them of latest developments and to help with strategies and tactics for surviving the Covid-19 crisis.
Salon du Fromage is a unique event which is held every second year at Porte de Versailles in Paris, as part of Salon de l'Agriculture. This event showcases the huge diversity of cheese and dairy products from around the world and is the epicentre for discovering cheese trends and the dairy products of tomorrow. It is reserved for trade professionals, therefore it is a fantastic opportunity for cheesemakers to showcase their products and meet with key players in the industry.
There are a number of advantages to developing eCommerce as part of your business model. The benefits far outweigh the costs for most business, especially if you can begin to scale your online sales to a level where it meets your business objectives. The below guide outlines some of the key factors you need to understand before you develop this route for your business.
“I want to eat, drink and live to optimise my body’s systems, to feel better than well today and tomorrow”. (Bord Bia, 2019) Bord Bia’s Consumer Lifestyle Trends forecast that health and well-being was an increasingly important important trend for consumers, but nobody foresaw to what extent this would be realised in 2020.
This FoodAlert article will introduce Bord Bia’s Consumer Lifestyle Trends, and will look at what consumers are demanding in order to live more responsibly. It will also share examples of how the trend of Responsible Living is manifesting across the world and will conclude with the implications for Irish suppliers.
On Friday March 13th, the European Commission’s DG SANTE - DG for Health and Food Safety, organised an Advisory Group on the Food Chain and Animal and Plant Health in relation to the withdrawal of the United Kingdom from the EU. The meeting focused on the Protocol surrounding Ireland and Northern Ireland.
Probably an understatement to say that our world has been rocked over the past 7 days. Flights grounded, events cancelled, panic-buying in supermarkets and unfortunately we are witnessing a decimation in out of home, foodservice sales.
The ongoing Coronavirus outbreak has now been declared a pandemic by the WHO. The rapid spread of this virus is having a widespread impact on many industries across the world economy. In terms of the Spirits industry, large multinationals such as Diageo are expecting potential losses of as much as £200 million due to reduced out of home consumption in growing Asian markets and the effect on global travel retail.
Consumers increasingly view their food as the sum of its ingredients and individual ingredients can become heroes across food categories, usually with the right social media momentum behind them. Including one of these trending ingredients can help your product stand out on the crowded supermarket shelf.
According to Kantar, the Irish Frozen Category, is currently valued at €528.9m and achieved YoY value growth of +0.9% (Data for period ending 01 Dec 2019). This growth is primarily driven by shoppers spending more per trip (+0.6%).
This FoodAlert article will tell the story of how a small yogurt company, Chobani, used secondary research to lay the foundation of a great campaign, which helped it overcome its greatest ever strategic challenge. The article will then conclude with the implications for Irish suppliers.
Magic Spoon is a new cereal recently launched in the U.S. This cereal magically provides a similar taste to your traditional sweet cereal while also being high in protein, low in carbohydrate, made with natural flavours only and free from sugar, gluten and grain. This FoodAlert will examine how Magic Spoon appeals to consumers who enjoy eating cereal but are put off by the high sugar content, it will then conclude with implications for Irish suppliers.
Face-to-face Brexit talks cancelled over coronavirus fears. The second round of Brexit trade negotiations will not take place in London next week, as the UK and EU explore ways to keep talks going despite increasing travel restrictions resulting from the coronavirus pandemic. In a joint statement on Thursday, London and Brussels said face-to-face negotiations would not take place.
The UK chilled ready meal category is valued at £1.7bn and is in slight growth of 0.1% (Kantar Data Ending 14th July 2019 *latest Grocer figure from focus on World Cuisines*). The category is highly competitive, has a private label share of 92% and is heavily influenced by world cuisines. The chilled ready meals market reflects how British tastes are ever changing and innovation and differentiation is key to unlocking growth.
This FoodAlert will look at the importance of trends, highlight examples of how Bord Bia’s Consumer Lifestyle Trends manifesting at IPM Essen and then conclude with the implications for Irish horticulture growers and suppliers.
Michel Barnier warned on Thursday of “very, very difficult” areas of disagreement with the UK after the first round of negotiations on the EU’s future relationship with the UK ended in Brussels.
Following the opening of their first concept store in October 2019 Monoprix announced the opening of yet another concept store this time offering an extensive range of bulk buy products in the fight against plastic. In 2019 the bulk buy market exceeded 1 billion euros in France representing a growth of over 40% year on year, reflecting the zero waste trend visible amongst consumers today.
Total Philippine meat imports in 2019 were largely stable at 846,756 MT although pork and beef have fared divergently—beef imports rose 15 per cent while pork imports fell 14 per cent. With up to 75 per cent of global pork output under threat from African Swine Fever (ASF), relentless price inflation has priced many Philippine buyers out of the market.
Bord Bia's Consumer Lifestyle Trends discuss the widespread shift towards health, wellbeing and responsible living. It is interesting to see is that consumers are expecting everyday habits such as drinking their cup of coffee in the morning to deliver on these ever growing lifestyle trends. This food alert aims to discuss what is currently trending in coffee before taking a look at the future of coffee and what opportunities this presents for brands.
Besides the ongoing trend for vegan and organic food, there is a “black list” of white ingredients existing, which are heavily discussed by professionals such as doctors and nutritionists, from media as blogger and journalists as well as consumers. The most controversially discussed ingredients, also known as “white devils”
This Food Alert article provides an introduction to Regenerative Agriculture Practices which many global food companies have adopted as part of the sustainability agenda and to address the rise of ‘conscious consumption’ and then concludes with implications for Irish suppliers.
Food and drink manufacturers are all too aware of the significant challenges in resolving consumer’s desire for convenience and competitive cost, and their increasing expectation that brands make efforts to be more sustainable.
The Children’s nutrition market is far from an easy nut to crack. A recent New Nutrition Business Survey found that the failure rate in this sub-section of the food and beverage market was higher than in any other. Of 71 kids start up brands started since 2003, 47% have completely disappeared. Profitability for survivors has proved very challenging.
The impetus for change to address the environmental challenges we are facing is becoming ever more critical. Crisis is the new norm as we are all now aware and the effects are far reaching and becoming more omnipresent.
The UK Government has published its Approach to Negotiations which was presented to Parliament on Thursday. This consists of a 32 page document in three main parts: A Comprehensive Free Trade Agreement (CFTA), “Other” Agreements, and Technical and other processes beyond the scope of the future relationship negotiations.
Sweden is often perceived as a society that has healthy and example-setting dietary habits. This combined with the high levels of physical activity has led to Sweden being somewhat of a role model for other European nations when it comes to health and wellness (Mesi, 2019). For this reason, health and wellbeing is a clear consumer lifestyle trend in Sweden (Bord Bia, 2019).
The recent Brand Forum event was held in Google’s Foundry. Shenda Loughnane Group MD of Dentsu Aegis Network one of the world’s biggest media companies kicked off the proceedings with an overview of three of the main macro-trends that need to be taken into account when planning your marketing communications programmes.
When one scratches the surface of Korea, it is immediately apparent that it is a culture centered around food. Indeed, instead of asking ‘how are you?,’ in the Korean language, the most frequently deployed phrase is ‘have you eaten yet?’ This is not to say acquaintances are actually interested in when you ate last, but it is instructive that in inquiring about someone’s wellbeing, Korean people ask about how full your stomach is, rather than the status of the heart or the mind. There is a strong cultural implication that to have not eaten in a few hours, is to be having a bad day.
The National Spanish Association of Automated Distributors (ANEDA), has recently taken steps to adapt to the Responsible Living trend, as described by the Bord Bia Consumer Lifestyle Trends, that is particularly important to its millennial customers. Agora found that millennials are the age group most committed to sustainability. Mab Hostelero, declared that 60% of vending machine users are under 24 years old.
How companies engage in corporate social responsibility continues to evolve and become of increasing strategic importance to their organisations. So, as corporate social responsibility continues to expand what are the main areas that companies can get involved in?
