5 Key Sources of Insight for Winning in the Dairy Category

Amy Bond, Librarian & Information Specialist

The Bord Bia library has a wide range of reports that can provide client companies with the insights needed to win in the dairy category. Below is an overview of some recent publications now available from the library. These cover specific categories and markets, and also look at global industry trends.

Cheese in Ireland (Mintel, April 2023)

This report gives an overview of the cheese market in Ireland. Despite inflationary pressures, the popularity of cheese has persevered as the market has remained accessible and affordable to consumers. The past year has seen opportunities for private label retailers to grow and improve the value of their products, which has resulted in increased consumer engagement. From this, it is expected that the progression of the cheese market will continue with new cheese variations coming to the forefront as well.

Opportunities in the Global Dairy and Soy Food Sector (GlobalData, July 2023)

This report brings together multiple data sources to provide a comprehensive overview of the global dairy and soy food sector, analysing data from 108 countries. It provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labelling, and packaging. It also gives an overview of changes in the consumption of dairy and soy food over 2017–27, at global and regional levels. It also has a deep-dive analysis of 10 high-potential countries, covering value growth during 2017–27, consumer demographics, city analysis, and key trends.

Where Consumers Shop for Dairy Products and Alternatives (Euromonitor, April 2023)

This global report analyses the global dairy products and alternatives industry, which includes baby food, butter and spreads, cheese, drinking milk products, yoghurt and sour milk products and other dairy. Small local grocers have experienced an important boost in their performances. Offline retail has been driven by convenience and comfort, and growth has been particularly evident in emerging economies. Mainly driven by the baby food category, the retail e-commerce channel has been able to maintain double-digit growth rates in the dairy products and alternatives industry.

Transparency builds trust for dairy co-operative (New Nutrition Business, April 2023)

This article discusses a Swedish co-op’s sustainability initiatives. The co-op has reviewed and improved every aspect of its operations to produce Sweden’s most climate-friendly milk. The company is taking small steps but they are well-received by consumers and it has opened the door to new opportunities for the brand.

Health & Wellness Trends in the Dairy Market (FMCG Gurus, May 2023)

This report provides an overview of key areas of health that resonate with global dairy consumers. This report has been compiled based on a number of FMCG Gurus surveys. Topics discussed include healthy indulgence, functional ingredients and claims, and sustainability. It also includes examples of products that tie in with these trends. It also includes recommendations on how companies can resonate with consumers.

Bord Bia clients looking to access winning insights from these featured reports can get in touch to request content and/or make an appointment to visit the library at thethinkinghouse@bordbia.ie

References

Euromonitor. (2023). Where Consumers Shop for Dairy Products and Alternatives.

FMCG Gurus. (2023). Health & Wellness Trends in the Dairy Market.

GlobalData. (2023). Opportunities in the Global Dairy & Soy Food Sector.

Mintel. (2023). Cheese - Ireland.

New Nutrition Business. (2023). Transparency builds trust for dairy co-operative.