Bord Bia appoints new South East Asia Manager
Dublin, November 2nd - Bord Bia has appointed Lisa Phelan to the role of South East Asia Manager.
Lisa joins Bord Bia’s Global Business Development team based in Bord Bia’s Singapore office, where she will be responsible for leading global business initiatives in the priority markets of South East Asia and Oceania.
In her new role as South East Asia Manager, Lisa will lead on regional customer engagement and working cross-functionally with colleagues to design and execute Bord Bia’s strategy across Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam. Last year Irish food and drink exports to South East Asia increased by 25% from €315 million to €394 million.
On the appointment, Shane Hamill, Global Business Development Director for Bord Bia said, “Lisa brings to the role a wealth of food industry knowledge and regional experience, at a time when there is growing focus on safe and sustainably produced food and drink amongst our international customers and consumers. She will also leverage Origin Green[1] in customer interactions, to safeguard Ireland’s global reputation and competitive advantage as a producer of quality sustainable food.”
He added: “Bord Bia’s market prioritisation report has identified South East Asia as growth markets for Irish food and drink, and in particular dairy and meat ingredients. Bord Bia expects this strong growth trajectory to continue for the coming years.”
Lisa Phelan has worked for Kerry Group for a number of years, and most recently in the role of Strategic Planning and Commercial Excellence Lead South Asia Pacific, based in Singapore. Lisa hails from Dublin and has a MSc in International Business from UCD Smurfit.
Her predecessor, Ciarán Gallagher, has been promoted to Regional Manager Asia, Africa, Middle East with Bord Bia, based in Dublin with responsibility for leading Bord Bia’s market diversification programme.
[1] Origin Green is Ireland’s national food and drink sustainability programme, established in 2012.