In 2024, Glenpatrick, working closely with its customers and partners, expanded its healthy drinking range, from seven to 26 products, surpassing the milestone target by more than 100%.
In 2024, through close collaboration with its health-conscious customer base, Glenpatrick significantly advanced its Product Health and Nutrition target – expanding the range of alternative healthy drink products from seven in 2023 to 26. This achievement exceeded the milestone target by more than 100%, underscoring the company’s strong deep commitment to offering consumers healthier beverage choices through join innovation with customers.
Building on this this early success, Glenpatrick has revised its ambitions for the remainder of the Origin Green Plan. The company now aims to expand its portfolio of alternative healthy drinks by eight products annually, setting a new goal of reaching 50 products by the end of the Plan period. This bold adjustment reflects Glenpatrick’s confidence in its innovation pipeline, the strong partnership it maintains with retailer customers, and its agility in responding to evolving consumer preferences.
Three collaborative initiatives drove the progress achieved in 2024. First, Glenpatrick worked alongside top-tier customers to conduct a comprehensive review of recipes and product specifications, aligning them with shared health and nutrition objectives. Second, customer approval was secured for the new product developments, ensuring both market readiness and alignment with demand. Finally, the company successfully brought these products into production and onto shelves, delivering them into the hands of health-conscious consumers.
The newly developed products boast enhanced nutritional credentials, including sugar-free and low-sugar options, beverages high in vitamin C, low-calorie formulations, and zero or low-alcohol alternatives, each the result of innovation shaped by close collaboration with Glenpatrick’s customers.
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