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Gold Member Case Study - Greenhill Fruit Farm Ltd

Greenhill Fruit Farm Ltd, a family-run business in Co. Wexford led by Eamonn and Deirdre Crean, combines three generations of fruit-growing expertise. They produce premium berries using traditional and modern methods, supplying roadside stalls and major Irish retailers nationwide.

Strawberries
Gold Member
Greenhill Fruit Farm, Wexford

Sustainability Achievements

In 2024, Greenhill Fruit Farm Ltd. reduced water usage, exceeding the target milestone by almost 12.5%.

  • Targets Reported
  • Exemplary Targets
  • Awarded Gold Membership

Greenhill Fruit Farm Ltd. has made notable progress in reducing water usage as part of its Origin Green sustainability plan. In 2024, the company reported a decrease in water usage per unit of output from 0.0569 m³/kg in 2023 to 0.0498 m³/kg, outperforming its milestone target by almost 12.5%. This improvement reflects a strong focus on resource efficiency and sustainable farming practices.

A key factor in this achievement has been the integration of sensor technology to support irrigation decision-making. These sensors monitor soil moisture levels in real time, allowing the team to apply water only when and where it is needed. This targeted approach has helped reduce unnecessary water use while maintaining optimal growing conditions for crops.

The use of data-driven irrigation has not only improved water efficiency but also supported crop health and yield consistency. By aligning water application with actual field conditions, Greenhill Fruit Farm has enhanced both environmental and operational performance.

This progress demonstrates the value of precision agriculture in achieving sustainability goals. The company’s investment in monitoring tools and its commitment to continuous improvement have enabled it to make informed decisions that benefit both the environment and the business.

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