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Decoding Gen Z with Bord Bia Cultivate

Navigating today’s fast-paced consumer trends can be a challenge for food and drink businesses, particularly as Gen-Z emerges as a major commercial force, forthright in their influence and preferences. The challenge lies in how businesses will adapt and evolve, not only to

Live Streaming in China – Hot Trend – Unique Opportunities Part 2

Live streaming, the process by which a person broadcasts themselves live over the internet and viewers tune in to watch, is the hottest trend of the Chinese e-commerce world right now. Products featured on live streams are primarily cosmetic products, fashion and food. The

Labels in German retail

Labels in German retail

Bord Bia welcomes seal of approval for its beef strategy in United Arab Emirates

Bord Bia welcomes seal of approval for its beef strategy in United Arab Emirates Chefs' Irish Beef Club launched in Dubai Bord Bia's positioning of Irish beef as a premium product in the United Arab Emirates received a valuable endorsement in Dubai today from award winning

Consumers Buy from Companies That Show They Care

Consumers Buy from Companies That Show They Care food alert,Food Alerts,FoodAlert,food trends Research shows that Irish consumers prefer to buy from companies that demonstrate behaviours which reflect their own values and beliefs. 59% of Irish consumers want companies to

Colouring outside the Lines

Colouring outside the Lines food alert,Food Alerts,FoodAlert,food trends Taste will always be of paramount importance for food and drink consumers, but the visual appeal of food is becoming more central to their decision making process. This ties in with Bord Bia’s Engaging

Vive la France!

The French market is another key market for Ireland. It is the fourth largest destination for Irish food and drink exports - the destination for €901m in exports in 2019. It is the third largest source for beef. Dairy exports are also in growth worth over €241m with Irish

How Bord Bia’s Librarians help to fill information skills gaps in the agriculture and food sector

On November the 2nd, Bord Bia proudly had its first ever UN SDG story published on the International Federation of Library Association’s (the IFLA’s) Library Map of the World. To learn more about How Bord Bia’s Librarians Help to Fill Information Skills Gaps in the

Spilling the Tea on Gen Z! What food and drink brands really need to know to grow!

According to the Bank of America, $33tn is the forecast income of Gen Z globally in 2030. This is five times higher than in 2020 (Mintel UK, 2022) . Gen Z are the healthiest, most environmentally friendly generation the world has ever seen, and have grown up with a mistrust

Bord Bia signs Lucrative Memorandum of Understanding with Wyeth at CIIE Shanghai

Bord Bia signs Lucrative Memorandum of Understanding with Wyeth at CIIE Shanghai Bord Bia CEO Tara McCarthy signed a Memorandum of Understanding with Wyeth China today as the state agency, along with 12 Irish food companies pushed for an increased foothold in China at CIIE

Casual Dining & Contract Catering Sector

Casual Dining & Contract Catering Sector Just Eat begins drone deliveries in Co Galway The Irish Times – 19.02.2021 Food delivery service Just Eat has begun offering takeaway by drone as part of a pilot programme in Oranmore, Co Galway. The service, which is powered by

Performance and Prospects Report 2024/25

Launch of Bord Bia’s Export Performance and Prospects Report 2024/25

Bord Bia launches dairy campaign in Bangkok and Vietnam

Bord Bia has launched a dairy campaign in Thailand as part of the Irish government’s first ever agri-food trade mission to the country. The Thailand leg of the European Dairy – Ireland, Working with Nature campaign was launched in Bangkok and promotes dairy from Ireland in

How to Get Started on TikTok

How to get started on TikTok In response to the opportunity TikTok offers the Irish Food and Drink Industry, Bord Bia has commissioned these assets to build your knowledge and capability in not just using but maximising the platform for your digital marketing efforts. The

2020 Trends and Takeaways in Cheese

2020 has accelerated trends across many categories, with no exception for cheese. The shelf-life, versatility and value proposition of cheese has worked in its favour during Covid-19, as people spend more time at home and are cooking from scratch. (Mintel, 2020b) This food