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Irish Take Home Seafood Market Peformance 2021
Overall performance remained strong through 2021 with the total ROI Seafood Market up by +1.9% YoY. Whilst purchase volumes declined YoY, the growth was driven by increases in average prices per kg (Kantar, 2021).
Read MoreTrade Mission: Irish Food in the UAE & Saudi Arabia
The Middle East is heavily reliant on food imports due to the limited agricultural resources in the desert. It is estimated that GCC countries import up to 90% of the food they consume! With Ireland exporting 90% of the food we produce, this is a huge opportunity for
Read MoreWill UK consumers be eating in more by choice or necessity?
The arrival of COVID 19 resulted in some significant changes to peoples’ lives in terms of how or where they worked to how they socialized or lack thereof. Food consumption patterns were also subject to change. With the relaxation of restrictions in recent months raises the
Read MoreIrish Whiskey champions the spirit of recovery in 2021
The IWSR recently released their market analysis figures for 2021 and Irish whiskey continued its strong recovery following the difficulties of 2019 and 2020. Global retail sales of Irish whiskey increased by 23% with over 14 million 9-litre cases sold (IWSR 2021).
Read MoreA Slice of the $300b pie: The fast food opportunity in USA
Bord Bia has recently conducted a number of pieces of market research to understand how fast food (or Quick-Service Restaurants) are emerging from the pandemic into 2022. One of the markets where we have done this is the USA, the home of fast food (Bord Bia, 2022).
Read MoreCamembert war, most French controversy ever?
France loves PGO, there are more than 100 PGO for food products in France not including drinks. One of the most famous, PGO “Camembert de Normandie” is at the heart of the so called Camembert war.
Read MoreHow Inflation is Changing Shopper Behaviour in the Meat Aisle
In the face of rising prices, shoppers have to find ways to make their money stretch further. This is impacting how they shop, something we can clearly see in the Q2 2022 report from Bord Bia’s Meat Shopper Insight tracker.
Read MoreLearning from Failure
Companies will often take inspiration from the success of their competitors, but there can be just as much to learn from the failures of others. Knowing what has failed in the past, and understanding the reasons behind this failure can help prevent the same mistakes being
Read MoreEU Campaigns - “Putting Ireland on the map as a food producer”
The first week of September was a busy and rewarding week for Bord Bia’s ongoing European Union (EU) campaigns. Bord Bia officially launched the Asian leg of two of its EU Co-funded campaigns, promoting European beef, lamb and dairy from Ireland across seven Asian markets.
Read MorePurpose before profit can give brands an edge
As brands strive for relevance and growth, a clear purpose brought to life in compelling ways can help brands get noticed and chosen. Brand Purpose can be described as a higher order reason for a brand to exist than just making a profit. At a strategic level ESG
Read More5 Must Reads to help you win in the Meat Category
In a 2019 interview with Forbes, Julie Anna Potts, president and CEO of the North American Meat Institute, noted that “consumer insights will be critical for companies to bring innovation, convenience, health and value to the meat case” (Fromm, 2019). In the intervening
Read More10 Great Free Sources on Inflation
This article will highlight 10 great free sources that can help Irish suppliers keep track of inflation and develop strategies to mitigate its effects and build resilience. Curated by Bord Bia’s Librarians, these sources can help you save time and free you up to make more
Read More10 Key Trends in Food, Nutrition & Health 2023
As the end of the year approaches, it is a good time to prepare for what is to come in 2023. Health and wellness will continue to be of vital importance to consumers. Mintel has identified wellbeing as one of their seven core drivers of consumer trends (Mintel, 2022), and
Read MoreGlobal Dairy Prices Showing Signs of Weakening
According to Bord Bia’s latest Global Dairy market report, it would appear that the growth in dairy prices which have been on an upward trajectory since 2022, appears to be showing signs of weakening (Bord Bia, 2022).
Read MoreFast Food in France is booming. How can Irish producers get on board?
France is a nation renowned for its culinary excellence and eating traditions. The toque-adorned chefs still exist and the appetite for Michelin starred cuisine remains strong. However, in recent years the explosion of France’s Quick Service Restaurants (QSR) or fast food
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