Opportunities to connect with the new Covid Consumer

Bord Bia’s Covid 19 Indicator Study identified changing consumer consumption patterns and shopping habits during lockdown. So with this in mind taking a look at some of the indicators a little closer can provide some opportunities for how you can meet these changing consumer needs.

Comfort Cooking – Consumers retrenching to familiar old favorites and forming new habits

With the pace of everyday living having slowed down during lockdown once time poor consumers have utilised the added time in their lives to take the time to upskill in the kitchen. Consumers have moved from a world of compromised convenience to a world of home cooking.

Brands can capitalise on this new consumer habit by sharing recipe ideas using their product range or create recipe video tutorials to share on their social media platform.

If consumers are doing more cooking make sure that your product is a staple in their cooking cupboard.

The New Social – Consumers are embracing technology to fight social distancing

Finding new ways to communicate, connect and socialise during lockdown was both challenging and refreshing. With virtual dates, zoom quizzes, cocktail classes and many other social activities taking place virtually how consumers connect with each other changed hugely during lockdown.

Have you created a movie night sweet treat box that can be delivered to the consumers home? Do you have a date night meal kit perfect for dinner for two?

Sharing ideas about how your product offering can enhance these stay at home digital events can attract new consumers.

Smaller World – How kids disrupted routines are influencing consumption

With schools closed and the majority of children spending more time at home, everyday routines for families across the world has changed hugely. Parents are seeking new ways to not only home-school and entertain their kids but also ways to protect them during this time of uncertainty

Do you have a kid friendly recipe idea that you can share to get kids involved in cooking at home? Does your product come in funsize portions to help parents manage snacking in the home place?

Giving families innovate ideas about how your product offering can fit into their new routines and habits can be very beneficial.

With 14 indicators identified as part of this study there is no doubt that consumer habits are changing and brands must be aware of how they must adapt to future proof their business. Bord Bia’s Future Proofing Tool Kit provides the first step in beginning your business’ plans for a successful Post-Covid future. For more information check out https://www.bordbia.ie/industry/covid-19/future-proofing/

References

https://www.bordbia.ie/industry/covid-19/future-proofing/