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Confinement & Deconfinement: looking at life inside Spain as a result of Covid 19

With one of the worst outbreaks of Covid 19 in Europe and one of the strictest lock downs, our validators for Spain show some behaviours that are more particular to the Spanish experience. Understanding these are important, as a market of significant priority to Ireland in

7 Great Free Online Sources of Covid-19 Insight

This Foodalert will highlight some of the great free online sources of COVID-19 information & insight that you can access. The mix of authoritative sources look at COVID-19 from a packaged food, consumer, retail and company (leading and working through a pandemic)

Cause-Related Marketing- Time for a rethink?

Data from DoSomething Strategic, a research consultancy that focuses on social impact found that 58% of respondents were more likely to buy from brands supporting good causes but that very few (12%) had top of mind recall of which brands supported which good causes.

Market & Sector Insights on Covid-19

A key part of Bord Bia’s Navigating Change strategic response is understanding the impact and implications of the Covid-19 pandemic for the Irish food and drinks industry. In order to do this in an easily digestible format, we have developed the Covid-19 Navigating Change

Creativity in Crisis

The Brand Forum frequently addresses the importance of recognising examples of long-term thinking, creativity and execution to build better brands. However there is considerable evidence from the recent past that investing in long-term brand-building is shrinking as more

The Future of Adult Beverages

Health motivations are driving one of the key areas of growth in the beverage market - the reduction in alcohol consumption and the subsequent increased demand for healthier, less sugared, more sophisticated adult beverages. The Future of Adult Beverages   Health

The Changing Shopping Landscape

72% of UK adults have minimised their trip to the shops as a result of the Covid 19 response with 85% expecting to continue to do so into the future. 27% of UK consumers are shopping more on line and 66% of consumers expect to do so in future These stats highlight the

The Real Deal: The Sale of German Hypermarket Real and the Potential Impact on Irish Exports

The sale of Germany’s largest supermarket, Real may come as a shock to Irish food and drink exporters. With a range spanning over 80,000 products per store, Real has been a consistent support of homegrown Irish food and drink producers over the years. This Food Alert will

Market & Sector Insights Covid-19 Impact on Trade

A key part of Bord Bia’s Navigating Change strategic response is understanding the impact and implications of the Covid-19 pandemic for the Irish food and drinks industry. In order to do this in an easily digestible format, we have developed the Covid-19 Navigating Change

Cool Factor ‘Veggie & Co’ Trend in the German Frozen Category

German consumers frequently and happily reach to the frozen food options in the retail channel. The category is recording a steadily growing turnover and this success is due to the players constantly picking up on food trends and listening to consumer wishes. (Rundschau,

Organic Specialists in France Turn to Online Sales

As mentioned in an earlier Food alert France is Europe’s 2nd largest market for organic goods following Germany, the French organic food market is worth 9.7bn€. The largest independent network of specialised organic food stores in France, Biocoop, started selling products

66 Days Later – Does Sustainability Still Matter?

We are almost 66 days on from the moment all of our lives changed, the moment restrictions on our movements were introduced to combat Covid 19. Over the course of those 66 days a lot has changed. We’ve changed the way we shop, the meals we eat, how we interact with one

Key African Consumer Reactions to COVID-19

Key African Consumer Reactions to COVID-19 food alert,Food Alerts,FoodAlert Due to Africa’s extremely youthful population structure, limited testing capacity and supposed climatic differences, the number of African positive COVID-19 cases is significantly less than those in

What Food retailers in Asia are dealing with the Pandemic

What Food retailers in Asia are dealing with the Pandemic FoodAlert Asia was the first region to face the Coronavirus (COVID-19) after the first cases were announced from Wuhan – China in December 2019. Those countries' governments have applied social distancing measures

Clean Label and Nutrition: Trends in France Driven by Product Scan Apps

Clean label and nutrition: trends in France driven by product scan apps. FoodAlert As described in an earlier Bord Bia Food alert in March 2019, the appearance of Nutriscores on product is further impacted by food scoring apps which allow French consumers to have a