Presentation slides
Why - Reasons to believe in video
What - Business objectives and measurement
Winning on content Creative video optimisation - Nomos, Robin Murray
Case Study - Carlingford Oysters - Amazing Food and Drink, Michelle Connolly
Winning on Youtube - Robert Malone
How - Distribution plan & strategy
Case study: Sprout
Be where your audience are' channel and platform analysis, Wavemaker Media
Redistribution and repurposing & case study - Tirlán CountryLife at Bloom
Working with influencers - Eadaoin Fitzmaurice