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The second Brand Forum meeting of 2019 took place in the now familiar RDS Minerva Suite and featured speakers who at first glance appeared to have little in common; Tom Stancliffe and Guy Hacking; two of the co-founders of Tribe a young digitally inspired food start up making a range of performance nutrition products from London and Kelly Rafferty Vice President for Global Marketing Capability from Kellogg’s, the venerable one hundred and thirteen year old food behemoth from Battle Creek Michigan.
Augmented Reality is no longer a concept of the future, it is now part of the day to day. Social media platforms and mobile gaming applications, such as Snapchat and Pokémon Go, have made AR more accessible than ever before.
Being local may be not be possible in a global context but striving for local relevance in global markets can certainly pay dividends.
Managing an effective digital campaign has become an important part of modern day business strategy.
The first Brand Forum evening meeting on 2019 was held in the Thinking House in Bord Bia’s Mount St. head office; a wholly appropriate venue for a thought-provoking evening featuring two contrasting speakers;
Dutch consumers are becoming increasingly aware of the amount of food wasted every year, and retailers are following suit with measures to prevent food waste.
Since the very inception of the discipline marketers have worried about which half of their marketing budget is being wasted and never has it been more important to be laser focused in terms of hitting your target segment with messaging and imagery that will provoke action.
As the War on Waste continues to gain momentum and both industry and consumer groups strive to find solutions that can make a meaningful impact, a new zero-waste platform supported by some of the largest FMCG brands will soon make its debut.
Video is increasingly generating momentum when it comes to consumers consuming content online and this is a big opportunity for brands.
Christina Furlong, MSc Innovation, Bord Bia – Irish Food Board
The major trends that will reshape the way that we source, produce and consume food over the next five to ten years will be driving forces for change, and successful food and drink companies will be those that can adapt to meet these changing consumer needs.
Automation, food surplus and hydroponics were just some of the topics discussed at the recent Food Loves Tech Conference in Brooklyn.
With the uneasy backdrop of the ongoing Brexit discussions and the ongoing talk of separation and ‘going it alone’, it is important to remind ourselves of the power of partnership and what true collaboration can and is helping us to achieve.
Last week Whole Foods published its food trend predictions for 2019, among the top 10 being the emergence of new forms of packaging which will not harm the environment.
Bord Bia are exploring culinary trends from around the world: Trends in cooking style, food preparation, ingredients and flavours to get inspiration for the next hot food & drink trend.
In our increasingly multicultural society there are growing opportunities to cater to consumers with regard to religious laws, customs and taboos.
Mintel have recently taken a look at the next generation of superfoods, predicting what they think will be the key trends in this area in the future.
Poland is still very fragmented, and one of the most competitive retail markets in Europe. Euromonitor reports that the grocery retail market grows at 4.2% (2017).
Hellofresh, a meal-kit delivery company which was established in Berlin in 2011 has experienced year-on-year growth since then. Hellofresh now has approximately 1.5m customers globally with 2,000 employees worldwide.
Design Thinking as a way of working involves a more democratic collaborative and inclusive approach to problem solving and building an innovation pipeline.
A recent conference organised by the Department of Agriculture, Food and the Marine on producer organisations (POs) for the fruit and vegetable sector provided an overview of the regulation which governs this activity, including details of the requirements to establish POs, recent developments at EU level and how the regulation is implemented in Ireland, including its role and benefits.
