Statement on RTE’s ‘What Planet Are You On’ programme

 

Bord Bia is deeply disappointed by the unfair portrayal of the Irish Meat and Dairy Industry in the RTÉ One programme ‘What Planet Are You On’. Alongside the wider food and drink sector, we recognise and support the critical work that is needed to bring about a more sustainable way of living. However, a fair representation of the Meat and Dairy industry is central to ensuring consumers have the information required to make accurate and informed choices for their families and the environment.

 

Bord Bia has contacted RTÉ to request a more balanced representation of Irish sustainable food and drink production is reflected across RTÉ programming. In addition, Bord Bia launched a targeted online media campaign to counteract and negate any potential negative consumer reaction. This campaign is ongoing and will continue for the weeks ahead.

 

In partnership with Meat & Dairy Facts - a joint industry campaign to better inform consumers about the nutritional benefits of Irish meat and dairy - Bord Bia will continue to play its part to proactively promote the significant efforts by Irish farmers to protect the environment and care for their animals, and the important role played by meat and dairy in a healthy, balanced diet.